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Smart Start: LFW The Daily presents a back-of-the-Mercedes interview with menswear designer Mr Start

Mr. Smart Interview Mercedes Benz LFW

BR: What inspired you to present this season?

Mr. S: I’ve been designing for three years and I felt it was the push I needed. I think it elevates the brand. I wanted people to perceive it as a designer brand and not a shop brand.

BR: Do you have a signature look?

Mr. S: Sharp tailoring. I don’t like shleppy clothes. I don’t like denim. Men throw on a pair of jeans and they think they’ve done the job. I do like casual dressing but it is possible to dress casual and still look sharp. I think Pharell Williams does it well. Whatever you do, do it sharp. Women love it too!

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