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Like every detail counts

Peter Dundas Emilio Pucci  Spring 2011

I have a confession to make: sometimes I get sick of looking at fashion.

After weeks and weeks of shows the initial excitement I feel at every season eventually wears off due to an indescribable level of saturation. Imagine 223 shows and counting. Not including Paris Fashion Week and Semaine de Mode de Montreal, which started yesterday.

We’re talking fashion gluttony here people. If I see another set of mile-long legs and razor-sharp hip bones I think I’m going to be sick. And as the honeymoon is clearly over I’m reminded that fashion is first and foremost a business.

Drama aside, we often hear claims from insiders that the fashion industry, despite appearances, is in fact not glamourous at all. Imagine having to digest this creativity overload. Where do we even begin to make sense of it all?

It can be overwhelming. And the ambition to take in every collection, particularly with the hopes of discovering a mind-blowing talent, fades drastically as the weeks go on, and on, and on, and on.

And as you can tell by my tone the passion dims slightly and that eagerness to take it all in lies dormant. Of course this desire to swallow four weeks of fashion whole makes it difficult to digest. And then it becomes unmanageable. Too much of a good thing, I suppose.

So what is one to do when found in that particular scenario, where the source of one’s drive is no longer full-steam ahead? Sometimes all it takes is a change in perspective, a shift in focus…

I was lucky enough to have my hand held through this shift as an intellect reminded me that beauty is in the details.

By searching for grand schemes, takeaways, “the big picture” of Spring 2011, I was losing sight of what really mattered: the quirky little differences which make fashion exciting, which make life exciting.

So as I leave you with countless eccentric details drawn from New York, London and Milan, I hope you remember to appreciate the details. Appreciate the little joys life has to offer, as it’s those little details that make life worth it in the end…

“like every detail counts.

for things that are beautiful.

forget the big picture.

in the end, the big picture fixes itself.

there’s not much you can do about it.

it just goes by.” f.g.



Inset image of Peter Dundas at Emilio Pucci. Images from


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